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Google Testing Mobile Friendly and Non-Mobile Friendly Icons in Mobile Search Results

The search engine giant Google is busy in bringing the mobile experience to user’s forefront, once again.

Posted by: suadmin2

Earlier last year Google released Hummingbird update to its search algorithm updates and also released set of Checklist for Mobile Website Improvement. Google recently started testing a feature for its mobile search result page by showing mobile friendly or mobile non-friendly icon alongside the website address. Below is the screenshot of a Google search result page on iPhone using Chrome that shows mobile friendly site icon before the website address.

Google SERP mobile friendly icon

Google also displays non-mobile friendly icon for the non-mobile friendly websites in the SERPs. This icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly.

Google SERP mobile non-friendly icon

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