Instagram has been around for the last two years or so. And during this time, it has doubtlessly changed the way people share their best moments among their social circles. But it has also influenced businesses in creating, capturing and sharing their moments with their fans and customers and thus has enabled brands and businesses to embrace this mobile photo sharing platform for business marketing. Especially when it comes to a local business, Instagram can be a big deal! Many businesses and brands are already making most of this wonderful photo sharing platform. From restaurants to entertainment establishments and from graments to sports accessories brands, Instagram has become a must marketing tool! Let's get started on how to get started on Instagram for your business! Get your business on Instagram As soon as you make your mind up to use Instagram for your business, first thing you need to do is to install Instagram application on your iPhone or Android phone and sign-up for your business. Sign-up with your business name, location and logo. Connect your Facebook page Facebook has been a preferred social networking platform for both individuals and brands so why not connect and share your Instagram photos on your Facebook page as well. Instagram allows you to connect your Facebook business page with your Instagram account and share your Instagram photos on your Facebook page directly. To connect your Facebook page with Instagram go to Account > Sharing settings > Facebook. Once you have connected to your Facebook account, you will have your Facebook page listed here, just select the page you want to connect and you're done! Grow a loyal fan-base Before you start with capturing and sharing photos on Instagram, make sure you have a loyal fan-base to interact with your business on Instagram. It is good to follow people having interest in your product/services. You can start people in your target locality/city, they will follow you back and thus you may get fan base growing! What to capture and share? Now that you are all set to share you pictures, it is important to pre-plan what do you want to share. Consider sharing following type of pictures for maximum promotion:

• Behind the scene pictures.
• Products designs
• Product making journey.
• Customer buying a product.
• Introduce your staff members.
• Your brand's Hqs decorated to celebrate a festival.
• Photo competition for fans – ask fans to share their photos using your products.

Visualise company news and announcements Use Instagram photos to share your company news, product announcement and other stories in a creative and fun way that people will love to share with others. Ask fans to provide visual reviews! Yes, ask your customers and fans to write a review on a paper and capture and share it with you and others on Instagram. Share those visual reviews on your Instagram and Facebook page to create a unique and amazing impact on your audience! Embrace this social–mobile marketing tool with your full capacity and be an influencing brand for your audience! In this mobile age, if you are looking to capture the mobile growth momentum, consider having a responsive website for your business. Responsive web design is the bridge between your business and customers. So go ahead and get a responsive web design to attract and attain mobile and tablet users.