Here are four very simple yet very power mobile web design tips (or say guidelines) straight from Google to improve your mobile web design to drive higher conversion rate!

Keep Calls-To-Action front and center

It can be easy for mobile users to miss menu items, so always put your key calls-to-action where you know users will see them. Feature your primary calls-to-action in your most prominent site space.

Keep Menus short and sweet

An extensive menu might work well for your desktop site, but mobile users won’t have the patience to scroll through a long list of options to try and find what they want. Consider how you can present the fewest menu items possible. A shorter menu with distinct categories is easier for mobile visitors to navigate.

Make it easy for your visitors to go back to the home page

When mobile users navigate through your site, they want an easy way to get back to your initial homepage. Use your logo as a navigation button to return to the homepage.

Don't interrupt the user experience with excessive promotions

Promotions and ads can overshadow the content they’re next to, and make it harder for users to accomplish tasks. Make sure promotions and ad banners do not interfere with navigation and are clearly distinct from calls-to-action.

Want to know more? Here are Important Mobile Website Design Factors You Can't afford to Miss!